Slapping the 2.0 suffix makes good PowerPoint slides that look innovative and don’t have to say anything new. Web technologies went through a slump during the post .com nuclear winter, only to make a very strong and noticeable comeback. Yes, it’s a small circle even within the tech industry, but when every player in this field is paying attention and delivering, in one condensed release cycle, there’s something significant going on.
Can this happen where release cycles and adoption are painfully slow? I’m not convinced Enterprise 2.0 is anything but Web 2.0 technologies for customers with deep pockets. Pure buzz. But still, you can walk into a meeting, drop the term, and people will know what you’re talking about. Not quite Google the verb, but definitely an industry term in the making.
So isn’t this ironic. Enterprise 2.0 proponents are working hard and fast to make corporations more dynamic, help them adapt to new technologies. Yet, the term itself falls prey to the Wikipedia process? (Zoli has full coverage)
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