1. Jan 18th, 2006

    Marketing in the post-Cluetrain era

    You better pay attention, Tara knows what she’s talking about:

    1. A good marketer is a Community Advocate

    This means that you speak for your community to your company, not vice versa. Sounds scary, doesn’t it? Well, it is. Marketing isn’t the same as sales. It is the job of business development, sales, the C-suite, etc. to keep marketing on a path so that they can make money. Marketing drives forward with that purpose, but, in the end, has to advocate for the community in order to keep peace, balance and the rest of the stuff I mention below in check.

    Really. Trust me on this one. Someone has to. Think of it this way. It should never be an us vs. them scenario. “How do we get more people to buy our widget?” should be “Why aren’t people buying our widget? Maybe we should find out.” In the end, that will sell more widgets.

    And nine more ways to make a great product and help people find about it.

    Printable PDF | Posted by Assaf Filed in general 1 Comment »

    1. Dec 7th, 2006

      UK Marketing Consultants

      “At Last Someone Who Actually Understands Marketing!”

      It is ALL about the customer / client, (or at least it should be)… at the end of the day businesses can’t move forward without them.

      Although I do come from a slightly different school of thought when considering the correlation between sales and marketing, I largely agree with your comments and sentiment on the other points.

      Many thanks, Kyle

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